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Bertram Group Announces Expansion into Performance and Life Coaching


We hope that this summer finds you in good health. At The Bertram Group, we remain in close communication with families and schools as everyone continues to plan for the future. In the fall, we will launch another series of articles with updates on the latest protocols affecting searches for secondary schools and colleges, as well as other important developments in the fields of independent schools and therapeutic education. Meanwhile, I’m thrilled to announce that The Bertram Group has added two extraordinary professional affiliates. Each of them brings a unique set of skills and experiences to benefit teens and young adults:

  • Performance Coach Christian Buck weaves together athletic and academic components in a powerful way. We truly appreciate how he brings out the best in student-athletes so they can make the most of their educations.
  • Life Coach Caroline Pereira makes strong connections with young people. Her perspective and strategies encourage students to let go of ideas that hold them back and feel confident working toward their goals.

You will find more information about Chris and Caroline in the profiles below. Both can be reached through As always, we look forward to hearing from you and helping your student take the next step in their educational journey.

Cammie Bertram     


Christian Buck wants his clients to think like champions on and off the field. As a performance coach, he specializes in helping students apply the mental conditioning that promotes excellence in athletics to other arenas of life. “Using the language and principles of sports resonates with young adults,” Chris says. “Building from that foundation can help clients define and achieve their goals.”

Chris personally knows the thrill of being a high-performing athlete. As a lacrosse player growing up in Connecticut, he won two state championships in high school and then went on to play at Ithaca College. After graduation, Chris harnessed his hustle to build an 11-year career trading and brokering equity derivatives on the American Stock Exchange. He then completed a Master’s in Sport Psychology and launched a second career in 2008 consulting with amateur and professional athletes, teams, and executives. “I love helping people take a look inside themselves, find what they are good at and what they love doing, and then project that into a successful future.”

An expert in team culture and mindset, Chris has consulted with college lacrosse teams who ultimately reached the NCAA National Championship and Final Four. He also has consulted with athletes attending the Nick Bollettieri Tennis Academy, David Leadbetter Golf Academy, and the IMG Basketball, Baseball, and Soccer Academies.

Working with teens, Chris quickly saw an opportunity to help students build academic transcripts that are as competitive as their game stats. In response, he founded the Sport of School Academy and authored The Sport of School: Help Your Student-Athlete Win in the Classroom. “Discipline, work ethic, and responsibility are all values inherent in athletics,” Chris says. “Working toward their own personal vision increases student motivation to apply those values toward grades as well as sport performance.” Chris meets weekly with clients to discuss goals and how they can constructively break down obstacles in their path. Boosting academic performance in the early years of high school is particularly important because college recruiting prompts athletes to consider their next steps earlier than other students. With college students and recent college graduates, Chris helps clients identify their strengths and interests to visualize and proactively plan for fulfilling careers.



Caroline Pereira is a close observer of how the stories people tell themselves can hinder or help them pursue personal, relational, and professional success. For the past 10 years she has helped clients develop a clear and enthusiastic mindset to navigate life’s opportunities and challenges to become the best they can be. “I offer young people the structure to find their strengths and get comfortable with where they need support,” Caroline says. "You can see a huge shift in these kids when they align their decisions with who they really are and what they value. They tend to make effective decisions and take more risks and opportunities because it feels right for them."

As the mother of three young adults, Caroline understands first-hand the pressures and forces of transitioning from youth to adulthood. She offers information for parents through a Facebook group called, “Parents For Thriving Young Adults." She also offers, Paramount: Life Skills and Strategies, which is an eight-week, online boot camp with a year of weekly group coaching, to encourage adolescents and young adults to take action to create the lives they want. Through this forum, students explore such questions as: What do I value? What do I want in life? How can I remove the obstacles to those goals? This important self-discovery is especially beneficial for taking full advantage of educational and life opportunities. “A lot of students in rigorous environments feel like they can’t make mistakes,” Caroline explains. “So, when they come to a hurdle, they stop.” Not taking healthy risks, however, limits personal growth. Plus, negative self-talk can create lasting effects. “Through our work together, clients see how they can jump over hurdles to keep going with excitement rather than fear,” Caroline says. “That is how they build character and strength.”

This personal expansion is particularly impactful when done early in life, while young people are still developing the habits they will rely on for decades. “The best part of my work,” Caroline says, “is watching clients have a breakthrough moment that empowers them to make life decisions that may otherwise have taken them years to feel comfortable with. The more kids I can help, the happier I am.”

Caroline is certified as a Robbins-Madanes Strategic Interventionist and Life Coach. She also co-founded Riverstone International School, one of the top International Baccalaureate schools in the Northwest, and she serves on the board of directors of the Knox School in Santa Barbara. She is a graduate of Cate School and UC Berkeley.